When online retailers close their websites and go app-only, they point to the omnipresence of mobile phones to explain their strategy. Nearly everyone has a cellphone, and smartphones are becoming commonplace, so they will claim they are just following their customers.
Mobile commerce in India is growing at a rate faster than desktops. Earlier mobile apps were used more to browse – the purchase was done via desktops. Today an increasing number of shoppers are completing the entire purchase cycle through their mobile apps. —Mausam Bhatt, Sr. Director (Mobile & Digital), Flipkart
Most other sites, including but not limited to Jabong, Zomato, Quikr and OLX nudge you towards downloading the app, with links (or takeover ads) to the app download page, or app-specific downloads that mobile users don’t get.
Android App has a hidden advantage when a person uses a phone, the person is directly approached and the individuals genuine information is accessed by the app. Now, they know who is using the app and what the person is browsing on the app. This gives a better experience to the costumer as well as provider. This strategy is being acquired by all the business owners who know that the mobile is the future.
What do you think about e-commerce companies taking the ‘App Only’ route. Share you thoughts and join the debate in our comments section below.