Micromax develops its own OS like Xiaomi, Samsung & Microsoft.
The homegrown company is developing its own operating system as well as a suite of services and apps which will run across its phones, tablets, televisions and wearables, as it goes up the value chain to differentiate itself from increasing competition. It too will be a forked Android version taking advantage of Google’s open source platform.
Spearheaded by former Amazon executive Ashish Agrawal, who is the new technology head at Micromax, the OS will be a forked Android – a platform developed on Google’s open source mobile OS.
Micromax co-founder Vikas Jain, has told that the cross platform OS will make its debut on the company’s phones before April 2016. In keeping with the brand’s reputation of offering budget-friendly handsets, the devices running the unnamed software will be affordable too. Jain made it a point to insist it’s not parting ways with Android. In fact, Micromax’s OS will be a forked version of the Google mobile OS. The company’s software team based in Bengaluru will be creating the OS. Roughly 75 employees from Nokia R&D in Beijing and a few more from Shenzen will support the initiative. Until its OS gains a wide enough audience, Micromax will need to have apps ready for customers.
Despite its strong performance in the smartphone and other product segments, the company’s future growth would have to come from services built on top of its products to ensure customer stickiness and brand loyalty – a difficult feat given Indian users’ discerning and value-for-money profile.
Its expected that Micromax could tie up with entertainment houses on these shores to deliver music, movies and TV programs to users on demand. With regards to apps, it may be able to understand the requirements of the Indian consumer better than international companies.
Micromax is the second largest smartphone brand in India, and the tenth biggest in the world.