If you’re involved in using SEO to drive traffic, you’ll know the hype of the build up to Google’s mobile friendly algorithm update since it was initially announced in 2014 and finally rolled out on April 21st, 2015.
Now google is going to take the mobile friendly search ranking boost away from sites that prompt users to download an app. Many predicted major changes as a result of the update, with Google’s Zineb Ait Bahajji saying at SMX Munich that the upcoming mobile-friendly algorithm update would ‘impact more sites than their Panda or Penguin algorithms’. Google said this will kick in on November 1, 2015, but the mobile-friendly testing tools will show them as not mobile-friendly today. Google wrote:
After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers [should] provide ways to promote an app that are more user-friendly.
Make sure to test your pages, to see if they pass the mobile-friendly test, or check out the mobile usability test. These two tools will show you immediately if you have problems with ranking and app interstitials.
If you have any questions, we’re always happy to help.