Apple TV Release Date Rumors according to which the device is expected to launch in September.
The device is expected to launch in September but TV subscription is expected to be delayed. Sources “familiar with Apple’s plans” have apparently told BuzzFeed News that we can expect Apple to announce the new Apple TV in September at the traditional iPhone event. Apple’s subscription internet-TV is also apparently in the works, but it won’t be ready for launch in September. Instead, the Buzzfeed sources think that that will arrive: “Late this year — maybe, but more likely next year.”
As well as being unsuccessful in coming to agreements with the partners, Apple has also failed to increase network capacity enough to ensure a “glitch-free viewing experience” for customers, according to the report. Bloomberg explains that the programs would need to be stored locally to the customer – that streaming a show from California to New York would not be appropriate. Apple currently has four data centers in California, Nevada, North Carolina and Oregon. Perhaps related to this, Apple is said to be in talks with at least one operator of small “micro-data centers”, writes Bloomberg.
Piper Jaffray analyst Gene Munster, well known for his incessant predictions that Apple will one-day launch a TV set (although he has quieted down in that respect in the last year), has predicted that the odds of Apple releasing a new TV streaming service at the iPhone event in September are 50:50.
Apple TV is heavily boosting its functionality through both content offerings and hardware improvements. In addition to content from the iTunes Store, the Apple TV now offers more than 40 different channels, ranging from HBO GO to Netflix and many more.
The fourth generation Apple TV could feature a touch-pad remote, extra inbuilt storage and Siri voice control for browsing and selecting programmes and films to watch, in light of a recent patent filing.
Biometric identification could also lead to suggested videos, songs, films, TV shows and adverts based on prior watching habits of the user. The TV could, the filing states, configure itself to address users individually, such as “Hello Fred, shall we set me up for you?”
Also, Apple TV may become opened up to the app community, with Apple expected to unveil a software development kit (SDK) that allows developers to build apps. At present, only a handful of third-party programs feature on the Apple TV and introducing an SDK and App Store would expand this significantly.