Apple Music is a single, intuitive app that combines the best ways to enjoy music – all in one place, says Apple.
Apple Music is available on iOS devices, Mac and Windows PC with an Android app expected later this year but Android users will only get to use the paid subscription, as the free Beats 1 radio station is only for people using Apple’s hardware. It is available for Rs 120 per month for individuals and Rs 190 for families following an initial three month free trial.
Aside from the paid Apple Music subscription, the company also announced the Beats 1 radio station, Apple’s first live radio station, will be broadcasted live to over 100 countries, which will be free for all users signed in with an Apple ID. The service will work on your iPhone, iPad, Mac, and Windows PC, and on Apple TV. There’s a social element to Apple Music, too, called Connect. Connect is a social network for musicians to share their latest songs with fans.
Apple Music essentially makes the entire iTunes store available as a streaming service, with a catalogue of over 30 million songs. Apple has confirmed that the music will be streamed at 256kbps, the iTunes standard. In contrast, Beats Music, Spotify, Google Play Music and Tidal all stream at 320kbps. While there could be a slight difference in quality, it’s not something most users should be able to detect, and will lead to less data consumption.In the heavily curated service, there will also be a “For You” section with “a fresh mix of albums, new releases and playlists, which have been personalised just for you”.
Users will also have the option of asking Siri to pick a song for them. For streaming services like Spotify in the US, and even apps like Wynk and Gaana in India, Apple Music could represent a serious challenge. In terms of features, it might not actually offer too much that is new, but Apple’s vast library, and the fact that the service will be available on all platforms and not just for iOS users, will definitely help it grow, possibly at the cost of these other platforms.
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